TikTok is introducing a updated setting that allows them to reduce the volume of AI-created media appearing in their streams. This move comes as the platform revealed that it now features over 1 thousand million AI-generated clips.
Trial and Implementation
This change is being tested over the next few weeks before a full-scale launch. This development comes amid a increase in AI-generated material, driven by emerging AI video creators.
AI Content on Other Platforms
Recent reports that nearly 10% of the fastest-growing channels on a competing service exclusively feature AI-generated videos. A considerable share of this content is deemed low-quality AI content, a label for inferior, bulk-generated content that is typically absurd or dreamlike.
Based on user feedback that a lot of users like content made with AI tools, ranging from digital art to science explainers, and we aim to provide users the option to see more or less of that, depending on their own preferences,” commented a platform representative.
Volume and Proportions
The platform disclosed that there are presently 1.3 billion videos on its app tagged as made with AI. Overall, over 100 million media items are submitted to the platform every day, making clips made by AI a relatively small part of its complete catalog.
Customizing Your Feed
Users will be able to decrease or raise the volume of AI-generated videos they watch by accessing the topic control setting in the platform and picking “AI-generated content”. Other topics that are already be adjusted under the filter include politics, fashion, beauty, and dance.
Platform Guidelines
Its policies require creators to label convincing AI-made content, and it prohibits harmful deepfakes of celebrities or emergencies. Any authentic-looking artificial content that is unmarked can be taken down under its terms of service.
Additionally, the app will now apply an “AI-made” watermark to content produced via its own AI tools, or flagged by an collaborative effort for identifying content made by AI. This measure is aimed to deter users from attempting to evade the tagging system.
AI Literacy Programs
The company is furthermore introducing a two million dollar educational fund for professionals and groups to create educational content about responsible artificial intelligence. This project will support non-profit groups focused on teaching programming and robotics.
Platform Protection
The video-sharing app has defended its content review process, amid discussion over intentions to lay off a large number of review team members in Britain. TikTok is set to cut hundreds of positions in its user protection division in the UK capital, with labor groups and online safety experts raising concerns that people are being substituted by AI moderation.
A company official clarified that staff-based oversight would continue to be important, but AI can shield workers by filtering out the most harmful content prior to it is viewed by people. The company reported a notable drop in disturbing and violent content reviewed by human moderators over the last 12 months due to the use of its machine learning processes.
It is vital to integrate people and machines to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s highly necessary to limit contact with dangerous material as rapidly, which is the area in which a significant AI assistance is making a difference process content quickly.”
