{'It’s like they’ve erupted out of someone’s subconscious': how horror has come to dominate modern cinemas.
The biggest jump-scare the cinema world has experienced in 2025? The comeback of horror as a dominant force at the British cinemas.
As a category, it has notably outperformed past times with a 22% year-on-year increase for the British and Irish cinemas: £83.7 million in 2025, compared with £68,612,395 in 2024.
“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” notes a box office editor.
The big hits of the year – Weapons (£11.4m), Sinners (£16.2 million), The Conjuring Last Rites (£14.98m) and 28 Years Later (£15.54 million) – have all remained in the theaters and in the public consciousness.
Although much of the professional discussion highlights the standout quality of certain directors, their triumphs point to something changing between viewers and the genre.
“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” says a head of acquisition.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But beyond creative value, the ongoing appeal of frightening features this year suggests they are giving cinemagoers something that’s much needed: emotional release.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” says a genre expert.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” remarks a prominent scholar of horror film history.
Amid a real-world news cycle featuring conflict, immigration issues, political shifts, and climate concerns, ghosts, monsters, and mythical entities resonate a bit differently with viewers.
“I read somewhere that the success of vampire movies is linked to economically depressed times,” states an star from a successful fright film.
“The concept reflects how economic systems can drain vitality from individuals.”
From film's inception, societal turmoil has shaped horror.
Analysts point to the rise of early cinematic styles after the WWI and the unstable environment of the 1920s Europe, with movies such as The Cabinet of Dr Caligari and a pioneering fright film.
This was followed by the 1930s depression and classic monster movies.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” notes a historian.
“So it reflects a lot of anxieties around immigration.”
The boogeyman of migration shaped the just-premiered rural fright The Severed Sun.
The creator clarifies: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”
Maybe, the current era of celebrated, politically engaged fright cinema started with a brilliant satire launched a year after a polarizing administration.
It introduced a fresh generation of horror auteurs, including various prominent figures.
“It was a hugely exciting time,” comments a creator whose movie about a murderous foetus was one of the period's key works.
“I believe it initiated a trend toward eccentric, high-concept horror that aimed for artistic recognition.”
This creator, now penning a fresh horror script, notes: “During the past decade, viewers have become more receptive to such innovative approaches.”
Simultaneously, there has been a revival of the underrated horror works.
Earlier this year, a nicke l venue opened in a major city, showing obscure movies such as The Greasy Strangler, The Fall of the House of Usher and the modern reinterpretation of Dr Caligari.
The renewed interest of this “gritty and loud” genre is, according to the cinema founder, a straightforward answer to the formulaic productions pumped out at the cinemas.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he states.
“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”
Fright flicks continue to upset the establishment.
“Horror possesses a dual nature, feeling both classic and current simultaneously,” notes an specialist.
Alongside the return of the deranged genius archetype – with two adaptations of a well-known story imminent – he predicts we will see scary movies in 2026 and 2027 addressing our modern concerns: about AI’s dominance in the years ahead and “vampires living in the Trump tower”.
In the interim, a religious-themed scare film a forthcoming title – which tells the story of Mary and Joseph’s struggles after the messiah's arrival, and stars celebrated stars as the holy parents – is planned for launch soon, and will undoubtedly create waves through the Christian right in the United States.</